COMMUNICATION SKILLS AND ADVOCACY

After a lot of work has been done in development work there remains the task of communicating results, convincing the recipients to see the essence of the account put across, selling a new idea or approach to the community and much more. The success of development processes are clearly pegged on the success of good communication. This Module is intended to develop communicative competence among the students studying development and preparing to work with communities at different levels. It will explore the language skills relevant for communication as they are crucial for everybody in society. The course will help the students to get acquainted with the different official communication modes to convey messages that must solicit action, debates, discussions or rebuttals. It will also equip the students with the skills and knowledge to construct effective advocacy messages for the promotion and advancement of democracy and development.