MKT3108-mcm2021 MARKETING CHANNELS MANAGEMENT

MKT3108-mcm2021 MARKETING CHANNELS MANAGEMENT

Course start date: 11 Sep 2021
Distribution Channels Management is a critical business function that every firm has to pay attention to. To compete in today’s global business environment, firms must understand how to manage their relationships with distributors effectively. Capitalizing on the relationship with these strategic partners enables firms to gain competitive advantage in the market place. Therefore managers from small medium enterprises to multinational companies have to acquire knowledge from contemporary concepts and practice in this subject matter.